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That is why local law enforcement officials along with thousands of other law enforcement and highway safety agencies across the nation joined forces during August and the Labor Day holiday to launch an aggressive new crackdown on impaired drivers called: Drunk Driving. Over the Limit. Under Arrest.
Remember Buzzed Driving Is Drunk Driving. Designate your sober driver before the celebrations begin.  June - Jul
Soccer is a very popular sport among Hispanics, and becoming more so among the younger generations in the Unites States. Thousands of people watch soccer games at home or at commercial venues. In many instances, these gatherings involve the consumption of alcoholic beverages and the combination of drinking and driving may result in many fatal crashes and injuries.
The Soccer World Cup media planner leveraged the opportunity provided by one of the greatest international competitions to put forth the message about impaired driving, but the posters can be adapted to reach Hispanic soccer fans throughout the soccer season in an effort to discourage them from driving while impaired by alcohol.
Impaired driving is a serious problem in the United States, killing thousands every year. In fact, the numbers are beginning to rise. In an effort to once again move the numbers in the right direction, the National Highway Traffic Safety Administration (NHTSA) promotes alcohol screening and brief intervention as one of three priority initiatives to help reduce driving while impaired (DWI) and to focus greater attention on the impaired driving problem.
Studies show that brief intervention is an effective way to change drinking and driving behaviors among problem drinkers. Assessing hazardous drinking habits and getting help to those who need it will go a long way in reducing the number of impaired drivers on our roadways.
St. Patrick’s Day has become a big night out for many Americans—particularly among young adults. But it has also become a dangerous night out on our roadways due to impaired drivers. In 2004, 48 percent of all traffic fatalities that occurred during the evening of St. Patrick’s Day to the early hours of the following morning involved drivers with blood alcohol concentrations (BAC) of .01 and higher. Of those fatalities, a vast majority were crashes where the driver’s BAC was .08 or higher – the illegal limit in all states, including the District of Columbia and Puerto Rico.
 Super Bowl Planner
February 2006
You Fans Don't
Let Fans Drive Drunk
Super Bowl Sunday is one of America's biggest and most entertaining national sporting events as friends and families gather to socialize and watch the big game. Yet, it is also one of the nation's most dangerous days on the roadways due to impaired driving.
Here you will find various marketing tools that allow you reach out to your target audiences and help combat the threat of impaired driving in your community.
 Holiday Planner
December 2005
You Drink & Drive. You Lose
Give the Gift of a Lift -
Designate a Sober Driver
The holiday season between Thanksgiving and New Year's
is one of the deadliest and most dangerous times of the year due to an increase in drunk driving.
During the month of December 2004 a total of 1,210 people across America were killed in highway crashes involving a driver or a motorcycle operator with a blood alcohol concentration (BAC) level of .01 or higher, of those, 1,054 had an illegal BAC level of .08 or above.
Since 1981, every President of the United States has demonstrated the commitment to preventing impaired driving by proclaiming December as National Drunk & Drugged Driving (3D) Prevention Month.
 Halloween Mini Planner
October 2005
DON’T LET HALLOWEEN TURN INTO A NIGHTMARE
Friends Don’t Let Friends Drive Drunk
Americans who drive while impaired during Halloween make it one of the year’s most dangerous and deadliest holidays due to alcohol-related crashes.
Since Halloween falls on a Monday this year, dedicated Halloween partiers will be out in full force, beginning their celebrations the weekend before. This makes the Halloween weekend a very dangerous time on our nation’s roads because of impaired drivers who fail to designate a sober driver.
 YDDYL ENFORCEMENT PLANNER
September 2005
Drunk Drivers Beware
Law enforcement working overtime this
Labor Day weekend to crack down on
drunk drivers
Impaired driving is one of America’s most-often-committed and deadliest crimes. According to the Federal Bureau of Investigation’s Uniform Crime Report, more than 1.4 million people nationwide were arrested in 2003 for driving under the influence. Statistics compiled by the National Highway Traffic Safety Administration for 2004 show that nearly 13,000 people died in highway crashes involving a driver with an illegal blood-alcohol concentration level of 0.08 or higher.
 100 DAYS OF SUMMER PLANNER - Summer 2005
The “100 Days of Summer” represent one of the most dangerous and deadliest times of year on the Nation’s highways. One big reason is a significant jump in alcohol-related traffic crashes and fatalities.
 JULY 4TH PLANNER - July 2005
Plan Before You Party This Fourth of July You Drink & Drive. You Lose.
The Fourth of July holiday and weekend has become one of the deadliest times of the year due to alcohol-related traffic crashes and fatalities. In fact, 55 percent of the 514 traffic fatalities across the country on and around the Fourth of July in 2003 were alcohol-related, according to NHTSA.
 PARENTS WHO HOST LOSE THE MOST PLANNER
If You’re Hosting a Party for Your Teens This Summer, Keep It Alcohol-Free - June 2005
Motor vehicle crashes are the leading cause of death for 15- to 20-year-olds in America. In fact, drivers between 15 and 20 account for less than 7 percent of America’s licensed drivers, yet represent just over 20 percent of the Nation’s annual traffic crash fatalities.
 CINCO DE MAYO PLANNER
Amigos don't let Amigos Drive Drunk - May 2005
Cinco de Mayo has become a big night out for many, particularly young adults. But it is also a very dangerous night out because of alcohol-impaired or drug-impaired drivers. Those celebrating this year should be sure to designate their sober drivers in advance – before the festivities begin.
Over the past 6 years since 1999, an average of 43 percent of all highway fatalities each year on May 5 and overnight into the early morning on May 6 were caused by impaired drivers with blood alcohol concentrations of 0.08 grams per deciliter or higher, according to NHTSA.
 ST. PATRICK’S DAY MINI-PLANNER
Pick a Sober Driver... - March 2005
St. Patrick’s Day has become a big night out for many Americans, particularly young adults. But it is also a very dangerous night out due to impaired drivers.
According to NHTSA, 32 percent of all traffic fatalities on the Nation’s highways around St. Patrick’s Day in 2003 were the result of impaired drivers with blood alcohol concentrations of 0.08 grams per deciliter or higher.
 IMPAIRED DRIVING SUPERBOWL MINI PLANNER - January 2005
Complete the Pass This Super Bowl Sunday. Give Your Keys to a Sober, Designated Driver Before the Game Begins.
Super Bowl Sunday is one of America’s biggest and most entertaining national sporting events as friends and families gather to watch the big game each year and enjoy all the festivities surrounding it. Yet, it is also one of the year’s most dangerous days on the Nation’s roadways due to impaired-driving-related traffic crashes. Here you'll find a complete set of resources to help you plan and implement your Super Bowl Program to stop impaired driving.
 3-D MINI PLANNER
December 2004
Since 1981, every President of the United States has demonstrated his commitment to preventing impaired driving by proclaiming December as National Drunk and Drugged Driving (3D) Prevention Month.
Reducing the incidence of impaired driving requires a comprehensive approach, while recognizing that every community faces different challenges. That’s why we’re offering multiple resources to help you plan and promote your 3D month activities.
NHTSA’s primary message during the December holiday season is Friends Don’t Let Friends Drive Drunk--Designate a Sober Driver. But we also know that some States and communities will be increasing enforcement of impaired driving laws through sobriety checkpoints or saturation patrols, so we’ve provided multimedia tools to support the You Drink & Drive. You Lose. message.
 HALLOWEEN PLANNER
October 2004
Just around the corner is one of those holidays both young and old enjoy celebrating -- a time for taking the kids out trick or treating -- and for many adults, a time for elaborate costume parties full of fun, frivolity and often alcohol use.
But since Halloween is on a Sunday this year, some party animals will be out in force celebrating throughout the October 29-31 holiday weekend. This makes the Halloween weekend a very dangerous time on our nation’s roads because of impaired driving.
Whether you're conducting an enforcement campaign or a designated driver campaign, select the appropriate logo to accompany your earned media effort.
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