The intent of this safety campaign planner is to provide you with marketing material, earned media tools, and marketing ideas that you can distribute to fit your local needs and objectives while, at the same time, partnering with other States, communities, and safety organizations on this program.

Here we include messaging, templates, and banners that you may choose from to support your impaired driving initiatives surrounding St. Patrick’s Day. The material available to you can be used in several capacities and all carry the tagline, “Designate a Sober Driver this St. Patrick’s Day” to reinforce our Buzzed Driving is Drunk Driving message platform.