The intent of this promotional planner is to provide you with marketing materials, earned media tools and marketing ideas you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging and templates you may choose from to support your impaired driving initiatives surrounding the National Enforcement Crackdown. The publications available to you can be used in several capacities and are built on the new message platform Drunk Driving. Over the Limit. Under Arrest. These materials also carry the tagline, "Cops are cracking down," which reinforces that law enforcement officials will be on the lookout and focusing attention on impaired drivers.

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.

(click HERE for the 2007 Crackdown Planner in Spanish)