The intent of this promotional planner is to provide you with marketing materials, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding St. Patrick's Day. The materials available to you can be used in several capacities and all carry the tagline, "Don't depend on dumb luck this St. Patrick's Day" to reinforce our Friends Don't Let Friends Drive Drunk message platform.

Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.